Facebook Behavioral Targeting 2017

Reach Your 100% Ideal Audience With Facebook Behavioral Targeting

Like a marketer, you produce tens of Facebook advertisements each month. You spend hrs tweaking your advertisement visuals and communications. But… are you actually targeting the right audience?

Here’s the confession: I used to become so overwhelmed along with increasing our company’s ad conversions which i completely forgot regarding targeting the totally right audience.

Yet as we finally upped our targeting sport, we saw a good over 35% embrace our Facebook advertising ROI.

You too may improve your ad overall performance by targeting the 100% perfect Facebook audience.

In this manual, we walk with the basics of Facebook Behavioral Targeting and appear how you can use this function to create better audiences.

Ready to learn something totally new today? Here’s your own go-to guide!

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The fundamentals of Behavioral Targeting

Before we jump into mobile products, traveling habits plus purchase behaviors of the target audience, there are some things every marketer should know. First, let us have a look at why you should actually bother to target multiple small audiences instead of a larger 1.

Benefits of Facebook Comprehensive Targeting:

• Higher relevance -advertising to extremely targeted audiences enables you to create custom advertisements that are targeting particular ad groups
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• Increased CTR -by displaying highly relevant advertisements to people, they’re more prone to be interested plus click on them, resulting in a higher CTR
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• Increased engagement -if individuals see a highly related ad, they’ll such as and share it using their Facebook friends, providing your brand a totally free advertising boost
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• Increased ROI -by not including people who aren’t actually interested in your product and offers, you are able to reach the right audience at a lower cost

Suggestion: Behavioral targeting is most effective in combination with location, attention, and demographics-based targeting. You can mix most of these together to build a very defined Facebook audience.

How Facebook Comprehensive Targeting works:

While you start to create a brand new audience, take advantage of the Comprehensive Targeting.

You can thin your audience with the addition of several layers associated with required categories. Begin by targeting people simply by interests, continue along with demographics, and put in a separate layer associated with behaviors.

Using the narrowing option means that your own audience must match up at least one variation within each targeting levels. If you want your audience to match five particular characteristics, you need to produce five separate targeting layers by narrowing the audience 5 times.

Do not place all your audience features into one targeting team as they will only have to match ONE of the subsequent characteristics:

Behavior-based targeting options in Facebook Ads Manager

When i mentioned before, using behavior-based targeting helped take a look at Scoro, a B2B SaaS company, to achieve a highly targeted Facebook audience we did not even imagine can exist. And it assisted us improve our own ads’ click-though-rate plus relevance score.

How could you benefit from Facebook’s behavior-based targeting?

Let’s check out all the different possibilities that will Facebook offers with regard to building a well-targeted audience. First, we’ll analyze the targeting possibilities in Facebook Advertisements Manager. Next, we will give you a short summary of additional options you will encounter when using the Energy Editor.

When creating a new audience or even adding a new campaign, Facebook gives you these targeting options:

Demographics

Interests

Behaviors

Facebook Categories

Start by choosing Behaviors and a lot of brand new options appear.

1 Targeting by Electronic Activities

Under this particular category, you can target people based on the activities they make while on the web and the devices each uses.

Your options include:

Procedure System Used

Painting Gaming

Console Players

Event Creators

WIKIPEDIA Payments (All)

WIKIPEDIA Payments (Higher compared to average spend)

WIKIPEDIA Payments (Recent)

Facebook Page Admins

Web browser Used

Operating System Utilized

Photo uploaders

Main email domain

Small businesses proprietors

Technology early adopters

Technology late adopters

Audience segments that will help to up your targeting game:

Event Makers - this team includes active people that organize both personal or corporate events. They might be interested in products utilized on events but also business-related offers.

FB Obligations - target individuals who have used the Facebook Obligations platform to reach a good audience who is more prone to spend online. This particular behavior group could work wonders for B2C companies.

Facebook Web page Admins - that creates new Facebook pages? You’re prone to reach many small businesses proprietors and marketers, but additionally bloggers.

Small Business Owners - wish to target small businesses? This particular group includes individuals who have listed themselves little business owner or personal small business pages upon Facebook.

Technology Earlier Adopters - should you be bringing new products towards the market, targeting this particular group of curious individuals might be your Fantastic Nugget.

Technology Later on Adopters - should you be promoting a product/service that’s already recognized, targeting this team can get your advertisements in front of people who experienced never heard of your own brand before.

Learning much more: What You Can Study from Facebook’s Audience Overlap Tool

You may also read:

Ways To Lower CPC Costs in Google AdWords 2017

2 . Targeting by Mobile Gadget User

This behavior targeting option certainly benefits software plus app producers that only have their product available on specific products. But it can also assist you in finding the audience segments that prefer expensive products to less expensive ones.

You can create your Facebook audience by the following groups:

All Mobile Devices simply by Brand

All Mobile phones by Operating System

All mobile devices

Function phones

Network Link

New smartphone plus tablet owners

Mobile phone Owners

Smartphones plus tablets

Tablet proprietors

Take advantage of these Cellular Device User groups:

All Mobile Devices simply by Brand - obtain creative and think about which smartphone businesses your buyer personality might prefer. For instance , Apple owners are usually well-off as apple iphones are fairly costly.

All Mobile Devices simply by Operating System - in case your application or tool works best on a particular operation system, this really is your chance to get rid of other OS-s.

Pill Owners - simply by targeting this team, you’re more likely to achieve tech-savvy young people (and toddlers, tell us regarding good parenting! )

3. Targeting simply by Seasonal and Occasions

Seasonal and Occasions lets you target Facebook audiences by their desire for current events like sports events plus holidays. If you have the seasonal offer to create - go for it!

This is exactly what you can target within summer 2016:

Summer time Games 2016

Football 2015

Cricket Fanatics

Fall Football (US)

Professional Football (US)

Ramadan 2016

Obtain inspired and target based on the right conduct:

Summer Games 2016 - this is the ideal behavioral group in order to target people interested in sports. You are able to create content round the Olympics and promote it to this specific group to capture their attention.

Drop Football (US) -- as with any other sports activities event, this gives the perfect opportunity to achieve young (and mainly male) audience.

4. Facebook behavioral targeting by Travel

Probably the most exciting groups within Facebook audience targeting is Travel actions. If you spend some time considering how you can make it work for you personally and use an innovative approach, you’ll open a chance to target only the perfect audience.

Plus it’s not just for journey agencies and flight operators!

There are many choices to choose from:

All regular travelers

Business tourists

Commuters

Currently touring

Frequent International Tourists

Returned from journey 1 week ago

Came back from trip 14 days ago

Used journey app (1 month)

Used travel application (2 weeks)

Who you can target depending on their travel conduct:

All frequent tourists - traveling is really a fairly expensive pastime, so targeting regular travelers might show they’re well-off or even traveling for company. You can reach possibly audience by merging Travel with other targeting options such as Buy Behavior.

Business tourists - whatever business-related (or B2B) provide you’d like to move out there, business tourists should be part of your own target audience. Somebody they’re a hectic bunch of people, therefore make your provide as straightforward as you possibly can.

Commuters - are you experiencing an interesting book, podcasting or application that will entertains people? The particular commuters might be interested in spending time together with your offer!

Currently touring - just imagine exactly how well this audience behavior plays whenever combines with location and age-based targeting? You’re able to tackle all the tourists occurring to be near your company (or simply within town).

Behaviour-based targeting options in Facebook Power Editor

The ability Editor got the name for a cause - it truly is stronger than Facebook Advertisements Manager. I personally prefer to use AdEspresso’s Behavioral Targeting feature since it presents all the possibilities without the need to use Energy Editor.

The list is really TWICE as long, proceed and check it out (if you’re an AdEspresso user)!

So let us talk a little bit regarding advanced behavioral targeting.

5. Targeting simply by Purchase Behavior

You will find loads of opportunities to achieve your perfect audience by targeting all of them by purchase actions.

Which targeting segments should you try 1st?

Business Purchases -- under this group, you’ll find the sub-categories of:

Business Advertising

Maintenance, Repair plus Operations

Office plus Corporate Gifts

Coaching and Publications

In case your ideal client might buy any of these items, it is well worth a go to target all of them!

Purchase Habits -- this category fits 3 advanced choices:

Above average spending

Off-line buyers

Online purchasers

This could be a precious metal mine for e-commerce businesses as well as shop owners who’d prefer to attract people who prefer to shop offline.

Right now find what works for you personally!

I could easily continue raving about each one of these awesome options associated with reaching the totally (alright, maybe 80%) perfect Facebook audience.

But in the end, it is YOU - the particular marketer - to know your buyers the very best. So go out presently there and create a new advertisement campaign to test out all of the new key learnings.

By following Facebook advertisement targeting best practices through putting your best work into understanding that your perfect audience is, you can reduce your advertising expenditure with a significant margin.